A branding campaign.
When photographer Heather Lehman decided it was time to re-brand, she came to us.
Heather is a natural light photographer, with a love of the sea and old things. She wanted a look that was modern and crisp, but still felt easy and a little bit folksy. Her desire to re-brand coincided with the need for a new website, so we had the opportunity to build that brand from the ground up and launch an entire new look across all the ways in which she interfaced with clients immediately.
We began by identifying a custom palette inspired by sea glass and the depths of the ocean. In addition to a website that is sadly no longer in service (view an internet archive here), We created a range of products from business cards, a new logo, custom favicon, stickers, profile images, ads to run in printed magazines, and a lovelier notice of copyright for website visitors. We then coached Heather on developing a voice for her brand: smart with a casual, down-to-earth vibe that helped her seem more approachable to clients.
